Pricing isn't about the number. That's the #1 mistake I notice from founders who ask me about pricing. They're too narrowly focused on the price tag itself.
The fundamental purpose of pricing is to make it easy for customers to buy your service. That means you need to be thinking more about how you package your plans, by understanding what customers want to buy and how they want to buy it.
So many times we get caught up in first world problems. A first world problem is a minor issue or problem that really irritates us. It’s something that is small and won’t matter the next day. Nevertheless, people allow these problems to paralyze or torture them.