SaaS disrupted on-premise software. What's going to disrupt SaaS?
I think about consumer businesses a lot, because I see the pattern of value creation moving more and more to consumer-centric models that make it easy for customers to use and buy. There’s a ton of opportunity to provide people with great products, putting aside whether you'd call it B2B, consumer, or SaaS.
The reason this is so important is that people don’t want to pay for software. To create a non-linear growth curve, you need to make your product as free as possible so that it can spread to hundreds of thousands if not millions of people and businesses.
My friend Justin Jackson has put a ton of thought into what the disruption of SaaS will look like. In this excellent read, he's mapped out the challenges SaaS as a model is hitting up against and he's laid out a few possibilities for what's next after SaaS.