In 2005, inspired by our experience in internet marketing consulting, Neil Patel and I started Siteblimp, a free analytics tool for websites. A few months before we were ready to launch, Google bought Urchin Analytics, made it free for everyone, and branded it Google Analytics.
We decided to scrap our product. Instead, we created Crazy Egg and pioneered the concept of heatmaps for websites.
Years later, we noticed another opportunity in the analytics space. Google Analytics could tell you what happened, but it wouldn't tell you who did it. With that opening, we launched KISSmetrics. The #1 question we got asked over the years was how KISSmetrics compares to Google Analytics.
Despite all of its shortcomings, even in 2016 Google Analytics is still the big fish in analytics. That's what made it fun to read this piece from Scott Crosby, a co-founder of Urchin. His story covers nearly 10 years, starting from when there was next to nothing on the web that would show you how your website was performing. It'll take you about 20 minutes to read the piece, but I guarantee that you'll laugh and learn about what it takes to win over the long haul.