The core of every sales and fundraising deck is the story. If your deck isn't working for you, stop wasting time fine-tuning the messaging or the grammar. You need to rethink your core story.
It's easy to get caught up in micro-optimizations like constantly incorporating the feedback of the person you last talked to. The problem is that after you make a number of these tiny changes, you lose control over the deck and the story gets lost.
In this article, marketing executive Andy Raskin walks through the narrative of a top-notch sales deck. You'll walk away from this article with inspiration on how to improve your sales deck by telling a more powerful story.