Tip of the Week

Create sensitivity tests to find out what influences visitors to convert

There's a little known technique of A/B testing that I call Sensitivity Testing. Creating tests where you remove elements on the page to learn what actually influences people to convert. For example, you probably have logos, quotes and other social proof on your website. Find out if people care about them by creating A/B tests where you remove these elements. You might be surprised at what you learn. This technique of removing unnecessary page elements has helped my companies increase conversions and get more SaaS sign ups faster. Check out the homepages of the products I've helped start, Crazy Egg, Hello Bar and KISSmetrics to see the results of this technique. All of these are still a work in progress, of course. We're always testing.

SaaS Weekly Tip