Your goal in project management isn't to track issues, it's to close issues and launch products. Your goal in inbound marketing isn't to schedule blog posts and manage your publication calendar, it's to generate more views and leads.
All-in-one-SaaS software bundles everything you need to do your job into one tool, but it's often missing the most critical component. In the past, companies like HubSpot have offered a services component to bridge the gap between using the tool and being successful at your job,
Today, SaaS companies are filling that gap by building marketplaces directly into their products. Atlassian, for example, now has a way to hire freelancer software developers from inside of its project management tool JIRA. Analogously, HubSpot could build a way to hire a freelance journalist to write a blog post from right inside its tool.
Incorporating services that help you succeed with your job is the basis for a trend that the VCs at Point Nine Capital call the SaaS-enabled marketplace, where human services get bundled into software to fill out the complete all-in-one stack.