Tip of the Week

Make all the things repeatable and create your playbook

If you can't repeat what you've done in the past you won't be able to scale fast enough to get sustainable growth. Checklists, guidelines, screencasts, specifications and requirements are just a few ways to make the tasks people do in your company repeatable and scalable. The next time you do something new (or old) think about what you can do to make it easier and faster the next time it has to be done by you or someone else.

Here are some examples to inspire you:

MailChimp's Voice and Tone

Patrick's Standard Operating Procedures

Inside Intercom's Writing Guide

Neil's Blog Post Outline Process

Eventbrite's Customer Success Playbook

Seth's Email Checklist

Uber's Launch Playbook

Twilio's Publically Posted Values

Brian's System For Selling

This type of thinking and execution eventually leads to a comprehensive playbook for how your company operates.