Tip of the Week
Stop Making Generic Calls To Action
Visitors to your website commonly see generic copy all over the Internet. Test very specific CTA copy that emphasizes the unique benefit of your SaaS product. These tests are easy and also some of the highest impact A/B tests you can try on your website.
A few websites with specific CTA copy:
- Akismet - Say Goodbye To Comment Spam
- Crazy Egg - Show Me My Heatmap
- HipChat - Start Chatting, It's Free
- Join.me - Start Meeting / Join Meeting
- Rainforest - Find My Bugs
- Survata - Create a Survey!
- Unbounce - Build a High-Converting Landing Page Now
- Vero - Send Behavioral Emails
- WordPress.com - Create Website
Need ideas for your CTA? Reply with your website and I'll send you some ideas.