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Tip of the Week

Stop Making Generic Calls To Action

Visitors to your website commonly see generic copy all over the Internet. Test very specific CTA copy that emphasizes the unique benefit of your SaaS product. These tests are easy and also some of the highest impact A/B tests you can try on your website.

A few websites with specific CTA copy:

Need ideas for your CTA? Reply with your website and I'll send you some ideas.