Tip of the Week

Find Opportunities for A/B Tests Based on Quantity

You should always have experiments running in places where you have the highest number of people interacting with something.

Common areas with large volume and high impact potential:

  • Website Traffic / App Installs
  • Welcome Emails
  • Web / Mobile Onboarding
  • Email Digests
  • Triggered Notifications
  • Cart / Funnel Abandonment
  • Dormant / Churned Users

You should use this handy experiment calculator to assess your opportunities. If you don't yet have these interactions such as sending a welcome email, notifications or email digests consider how you can add them to your product. It'll help you improve retention, increase engagement and reduce churn.