I often get asked about marketing tactics, especially from early stage SaaS businesses.
How should we acquire customers? Should we do paid acquisiton? Invest in blogging? Engage on Twitter or Facebook?
I've also been in meetings and we get to a slide with a long list of marketing tactics.
In these situations, I respond by asking a simple question:
What's already working?
After I hear the answer (there's always an answer to that question), I focus the rest of our discussion on how more of that can be done. It's usually that simple.
Figure out how to do more of what's working first before you move on to new channels or marketing tactics.
Want to know how you can get more customers? Just ask yourself that simple question. If you still can't figure out how to do more of what's already working, reply to this email with details and I'll help you think of what to do.