Tip of the Week

Write a launch blog post for an upcoming product or feature before you start product development on it

You'll be forced to start with the customer first and find their problems. It helps you avoid creating something that your customers don't care about. This tip is a slight modification of Amazon's working backwards process that's outlined by Ian McAllister. In the process, Ian says to write a press release and details out the parts that are important. When Amazon started that was the most relevant method. Now that blog posts are more popular than press releases, it's best to write a blog post instead.