Tip of the Week
Got customers? Stay close to them. Find ways to talk to them daily!
When my co-founder and I started our first SaaS business, Crazy Egg, I was the first one to do customer support and I'd even respond to every blog post that mentioned us. It was the easiest way to stay close to the customer. I became a line item in people's description of the benefits of our service. Over time as your SaaS business grows and you get more customers, it gets more difficult keep up with all the requests and write ups. Some companies get every team member to rotate and do customer support periodically. Regardless of how you do it, it's important to stay close to customers as you build your product and grow your SaaS business. The benefits are invaluable.