Tip of the Week
Make Your SaaS Product Onboarding Magical
When people are onboarding into your product you have their full attention. It's the most influential period people have with your product. You set the expectations and have the opportunity get people started off in the right way.
Making the experience feel like magic will help you increase your customer's success rate. You can create onboarding magic by reducing the amount of information you ask from people. My favorite API for doing this is Clearbit. Once people enter in their email, Clearbit's API can be used to help you do the following things and more:
- Improve your signup form by prefilling the person's information.
- Personalize onboarding steps with the person's name, location, and even their profile picture.
- Assign a score to each signup so you can determine the best sales path for them.
- Recommend social services people should authenticate with based on the social profiles they have.
- Lookup a domain and find out about the person's company to personalize and make smart choices for them.
How will you use Clearbit to make your onboarding magical?