In a recent podcast episode, Steli and I discuss how to create B2B content. Amongst our discussion about how to make content marketing predictable, I had a useful tip:
Talk to customers, or future customers, and ask them what is their biggest problem or frustration in business. Use what your learn to guide your content marketing efforts. That will ensure that you are writing about something your customers care about.
Read more and listen to our podcast about predictable content marketing.