Steli and I tore down 10 websites and provided tips that apply to almost every website:
– Focus on your niche. Portray the company’s unique qualities throughout the entire website. Are you the less expensive and easier route? Great! But why? That's what people want to know about! Tell them who you are and why you should be their #1 choice.
– Be sure it’s congruent. Meaning that if you’re a small startup with a relaxed environment, but have very business-like people portrayed on your website, maybe you should think twice about what type of customer you want to attract.
– Prioritize. Put the most important information (contact information, testimonials, business concept, etc.) where it belongs; at the top. You have the power to force your visitors to see anything you choose, as long as you put it where they’ll actually find it.
There were so many other tips and tricks shared, and I can’t wait for you to hear the episode and learn for yourself.