Neil and I have learned that to grow a SaaS business, you have to always experiment with new ways to acquire customers. In this blog post, Neil outlines an experiment he ran on Instagram and what he learned. You'll not only learn about how Instagram can work for marketing a website but you'll also get insights on how to think about experimenting with channels other people aren't focusing on.
Erica Kuhl, Senior Director of Community at Salesforce has been at the company since the early days. In this article she explains how B2B SaaS companies should think about growing a community and getting ROI.
Gregory Ciotti has been on a tear creating content worth reading over at Help Scout. This guide is simply awesome. Even a quick skim and you'll find little nuggets that can be implemented right away. A great quotable statement kicks off the guide, "In a world where your competitors are only a click away, customer service really is the ‘new’ marketing."