Microsoft's $25.6 billion dollar acquisition of LinkedIn last week has changed the landscape for SaaS businesses. Previous acquisitions in SaaS have mostly been capped under the $3 billion dollar mark.
When building your product, focus on building the right thing at the right time. It can be tempting to put your eggs in different baskets, but trying too many things at the same time means that you’ll do none of them well.
A Wharton study found that referred customers had 18% higher retention and 16% higher LTV compared to regular customers. Referral might be the most cost-effective customer acquisition channel there is.
App publishers are seeing a 20% year-over-year decline in downloads for the first time ever. The average American smartphone user now downloads a grand total of zero apps a month. During last week's WWDC, Apple revealed a possible solution, in the form of Apple Search Ads.
In SaaS, the quality of your leads determines the health of your entire sales funnel—but high quality leads are often in short supply. 80% of marketers report that their lead generation efforts are only slightly effective. 68% say that increasing quality of leads is a top priority.
David Skok of Matrix Partners sits down with Slack CMO and Zendesk Bill Macaitis to discuss how to build a predictable growth engine. If you're trying to grow your business with a limited budget, Macaitis has one simple question for you to answer: "Are you spending your money wisely?"