I know what it feels like to build a market-winning product.
I’m still proud of the work we did with KISSmetrics, we were ahead of the market by 3 years. Yes, 3 full years. In 2010, we moved the entire analytics category to the point that competitors wouldn’t close the gap until 2013. Many of the innovations we introduced became industry standards.
Another company I built, Crazy Egg, is still going strong 13 years later. Until recently, there haven’t been any serious competitors.
Not to mention the dozens of other products I’ve worked on over the years. And the hundreds of product teams that I’ve consulted, advised, or lent a helping hand.
KISSmetrics started out with a huge lead on the market.
Then we lost it. I call it my “billion dollar” mistake.
The short story. I bounced from idea to idea and caused a lot of distractions for the team. We stopped focusing on deep customer research. We stopped delighting our customers. We ignored innovation from our competitors.
Eventually, the competition caught up. Then they surpassed us.
As painful as that was, it forced me to become world-class at two things:
So much goes into both of these. I know I’ve found it overwhelming at times.
First there’s the higher-level product skills:
Then there’s the countless company-based skills:
I’ve spent over a decade mastering these skills myself.
Here’s what others have said about my work.
Brian Balfour, Founder/CEO of Reforge
David Cancel, CEO at Drift
Josh Elman, VP of Product at Robinhood
Fred Kang, Product Manager at Blue Apron
All of this is on top of the day-to-day product skills that you still need to master in order to coach your product team and make them as effective as possible. Part of being a product leader is knowing the exact tactics to unblock teams.
Recently, I did a coaching call with Darren Chait, Co-Founder and COO of Hugo on his biggest challenge: collecting feedback from customers that have had a poor experience and left.
I shared an email script that I use in these exact same situations.
A few days later, I received this email from him:
Over the years, I’ve discovered thousands of these little tactics. Each is a minor boost on it’s own. But taken together, they get a team unblocked in almost any scenario.
As much as I enjoy building market-winning products, I enjoy helping others build those products even more.
Which is why I’m currently looking for a few, select teams to work with on a consulting basis. Purely because I enjoy it. Nothing brings me more satisfaction than seeing you build a market-winning product.
The number of teams that I can help is extremely limited. I’m building multiple products and businesses myself so there’s only a few slots.
If you’re a product leader and want to work with me personally to get yourself and your team to the next level, use the form below and we’ll see if there’s a good fit for both of us.
Once you fill out the form below, it will be sent directly to my personal inbox.
If there’s a fit, I’ll reach out within 24 hours and we’ll schedule a call to go into more depth.
Even if there isn’t, you’ll still get a response.
A few other things about working with me: