16 AI skills for B2B product marketing

AI already helps with a lot of product marketing work.

The tricky part is that a market briefing, a positioning review, a battlecard, and a win/loss analysis all need different kinds of thinking.

I open-sourced 16 skills built around those jobs.

On Friday, I’m going to use one B2B product and put a few of them to work. You’ll see the source material, the output, and whether I’d actually use it.

We’ll also look at what happens when the evidence is thin. Good product marketing has to know when there isn’t enough to go on.

I’ll judge the work on the same three things throughout.

Evidence. Judgment. Honesty.

I’ll show where the rest of the skills fit too, so you can see which ones are useful for the work you care about.

If you do product marketing, help with it, or are figuring it out as a founder or marketer, this should be useful.

You’ll leave with all 16 skills, the examples from the session, and the scorecard.

See you Friday.